7 New & Effective Facebook & Instagram Updates
It’s never been easier to create quality Facebook & Instagram ads, but it’s about more than putting out an ad to one or two audiences and hoping for the best. Effective advertising needs a solid strategy. The costs are creeping up over time as more and more businesses see the value in running them. To have a decent chance at increasing your return on investment, you need to know what’s working right now, as well as keeping on top of any new placement or updates.
Here are 7 updates to help keep you ahead of the pack…
1. Be aware of Facebook policy changes.
I make it a priority to read these often. The bottom line is: ads that don’t meet the policies won’t be approved. Reviews and rejections can be annoying and time-consuming; you want to get an ad up as quickly as you can without delays and extra work fixing problems. So, not only do you need to have a handle on the types of ads you can create, be aware of restricted and prohibited content and make sure you are adhering to design and messaging guidelines, you also need to be up-to-date with changes. Do regular checks (at least once a month) here >>> https://www.facebook.com/policies/ads to stay informed.
2. Let the learning happen.
The learning phase is crucial for Facebook to work out how best to deliver your ad sets. Thanks to an update, you can now see the amount you’ve spent in the learning phase across your account over the past 14 days. You’ll find these insights in the Account Overview of Ads Manager. When ads are in the learning phase, Facebook advises not to tinker with them, leave them to optimise. This is a useful update as you can see more clearly the time to make changes and to which ad sets.
Ad spend on learning phase of a Facebook Ad
Image from Facebook
3. Customise Placements for Existing Posts
When you use a Facebook post to create an ad, you can customise the way it looks in different placements. This is an important optimisation tool for getting the most out of your content and showing it to your audience in ways that have the most impact, especially if you are going to put it up on Stories where ads look quite different. Use an existing post to create your ad, then select a placement to customise. There are a range of options to play with and you can repeat the process for each placement to optimise for greater success.
Customising an Ad for placement in Facebook or Instagram
4. New ad placement – Facebook Search Results
After rolling out to select businesses to test for a while, now all advertisers will have the option to place ads within search results on mobile. It’s not a standalone option, you must be running ads in the newsfeed too, but this is a really useful addition for anyone running a sales or conversion campaign. It means you can get in front of people actively searching for your product or service in an area not already overrun with competitor advertising. It includes general search and Marketplace search and follows swiftly on the heels of other new placements, such as Instagram Explore pages.
5. More Messenger marketing options for 2020
Click-to-Messenger ads were one of last year’s fastest-growing formats. Customers who engage in conversation directly with brands are three times more likely to buy something, so if you can drive people into your Messenger inbox, you’ve got a great chance at a sale. That’s where click-to-Messenger ads come in. To make them even more effective, now they can appear in Messenger & Instagram Stories. This means people who view your ad in their Instagram Stories can swipe up and will be sent to the Messenger app directly. Pretty exciting, huh? Simply choose Messenger or Instagram Stories if you edit placements.
6. Add Effects to Your Instagram Stories Ad
I love this update! Stories have their own aesthetic so it makes sense you should be able to add extras to an ad that’s running there. When you edit your Instagram Stories placement, you can now add effects to your call-to-action. In my experience, adding animations helps people notice it and swipe up. Simple but effective.
7. Don’t just run ads during a launch.
You’ve got something big going on and you want to let everyone know about it, of course you do. But what about the times that you aren’t pushing something new? I recommend factoring in a regular ad spend. Running ads throughout the year means you’ve done the legwork on brand awareness and creating warm leads, so it’s never money wasted. In fact, it has been proven to help lower costs during those vital pre-launch weeks. This is important for product launches, course launches, or during those important dates of the year, if they are relevant, such as Christmas and Valentine’s.
I hope this helps you up your ad game in 2020. I’m passionate about helping everyone get the most out of social ads as it’s a brilliant resource for small business. But while I love geeking out on these updates and playing around with them, I appreciate it can seem a little overwhelming for anyone trying to do this alongside running a small business. Just when you think you have a handle on what you’re doing, the game changes.
Sometimes it helps to know that someone else is on top of all the latest changes and can incorporate them into strategies that work. That person could be me…
Book in a call today >>> HERE<<< and let’s chat about how I can help you.