Time poor with the summer holidays in full flow does mean we need to up our game when it comes to our time management. Here are some top tips and tricks to get you through the summer on your social media channels.

  • Use a scheduling tool. Don’t rely on finding those 10-15 minutes 2-3 times a day to post on your social media channels. Look at Hootsuite, Buffer, Planoly or ContentCal – it may take a bit of time to set yourself up but in the long run you’ll be saving precious hours as you can load up a whole month’s worth of content if you want to!
  • Plan your working day to include engagement with your audience. This only needs to be 10 minutes intentional engagement once maybe twice a day, but it’s important to be seen as having a social media presence even if you are reducing the time you spend with your audience over the summer. Remember this is short term, things will return to normal in September. A Social Summer Photo
  • When it comes to creating your posts ensure that you complete tasks in batches. Look at writing 7-10 days worth of posts all in one go. I create my Instagram every two weeks allowing for the opportunity to include breaking news or a release of a new feature or update.
  • Don’t expect the same amount of engagement through the summer holidays. Everyone is busy or away! Your audience will either be looking forward to their summer break, away on holiday or juggling children and work. They won’t have the luxury of time to spend on social. Manage your expectations.
  • Relate to your audience. Ensure your content reflects this time of year. Either acknowledge that everyone is away and enjoying the sunshine abroad or offer top tips on what to pack and how to cope with the school holidays. 
  • Don’t sweat the small stuff! There are only so many hours in the day and if you haven’t got time to post on Instagram feed at the optimum times then just try and keep up with your IG Stories. Give yourself a break and look at the minimum you want to achieve over the next month or so. Everything you do in addition to this will be considered a bonus. 
  • Find the best time of day that works for you – while the kids are home it means there needs to be some compromise – this might mean getting up an hour early and responding to emails in the evening. Ensure you tackle the trickier tasks that need more thinking when you are at your best, and accept that some days you may be working well after bedtime, and some days you may not get much done at all!
  • At the end of the day close all those tabs down on your computer and turn it off. There is nothing worse than starting your day by lifting the lid of your laptop and discovering a screen that is chockablock with open tabs from yesterday’s To-Do list.
  • If you’re looking for someone to help look after your social media campaigns, then you’ll be wise to recruit one of the fab ladies who have just finished my advanced training course in Instagram. They not only know what and why to post but how to fully utilise the features on offer to drive engagement, sales and traffic through the grid, Stories and IGTV. Email me if you’d like me to put you in touch: fayemorgan@365daysocial.com
  • Download my free horizontal Instagram grid for a quick way to create 15 stylish posts on Instagram. Easy to use with Canva. Drag and drop your photos into place, with fully customisable backgrounds. For further information and to download click HERE.

Instagram Grid Template Canva