We all need to make using social media more time-efficient and live streaming can massively help, not only because you’ll create more content to repurpose, but it’s content that your audience will resonate with. How can we make a lot of content that our audience want to see? Watch this video to learn the quickest way to find content for your Lives:
There will always be those occasions when your live broadcasts will be totally ad hoc and you’ll be winging it because you’re so in the moment. For all the other videos that form part of your regular strategy, a little preparation pays dividends.
Think of your broadcast as being like a presentation you need to give – prep your words, have cue cards, do a few run-throughs to iron out any stumbling points and to minimise your nerves.
During your Live, you want to keep your audience engaged and maintain their interest over the course of your Live, so take a moment to think about your storytelling. Is there an end goal? Do you have a beginning, middle and end? Are you regularly dropping in interesting facts or important product information so they want to keep watching? I tend to stick to this simple structure: an intro, have three main points to cover at intervals to add value then have a call to action, like ‘click on my website to find out more’.
The other thing you want to do, to boost reach and to help that relationship with your audience, is to generate engagement. Watch this video for getting lots of tips in creating a more engaging Live.
What do you talk about on your Instagram Lives?
Here are some suggestions:
Tutorials – show your followers exactly how to use your product, with added value tips and hacks so they’ll get the most out of it
Behind the scenes – this is a great way to show a bit more of your brand’s personality and let your audience really get to know you and how you work. It’s great for brand loyalty
Q&A – invite your audience to submit questions beforehand (that makes it easier than trying to track all the comments) and ask for feedback on your business
Collaborations – interview another Instagrammer or get together with an insta mate to discuss a topic you know your audience will love. With both of you promoting it, it can mean your brand has a wider reach and gains some more engaged followers too
Product reveal – a Live is a brilliant way to showcase a new product or service you are offering. Just don’t forget to do lots of teasers in Stories and on the grid to get people interested. Without giving away much at all in the lead-up, the urgency of a Live is perfect for a big reveal.
If you are still stuck for ideas then use Google and don’t forget YouTube to do exactly the same search to come up with ideas. Make sure you use an incognito window otherwise your result will be skewed depending on what you‘ve been searching for and watching in the past.
After your Instagram Live
It’s always a good idea to summarise your broadcast for those who couldn’t join in – especially if you made important announcements. Let them know what they missed via a short post or Story. Don’t forget to upload to IGTV. Take a look at my IGTV videos here
To get the confidence and know-how in going Live, make sure you download my free guide: The Ultimate Live Streaming to Social Starter Guide