Know your user personas

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know your user personas to create copy that converts

What’s a user persona?

Knowing who they are, what they like, where they live, where they shop, where they go (not as creepy as it sounds) is all part of what marketers call ‘user personas’. It’s about imagining your ideal customer as a living, breathing person and is the foundation that any business needs to thrive.

All brands – whether consciously or unconsciously – use what they know about their customers to refine & perfect their offerings.

 Sign up to my mailing list and I’ll send you my guide to help you define your user personas & the questions to ask to help you become very clear on who you are targeting.

User Persona

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On the download I suggest calling your user personas which isn’t as scary as you might imagine. I’ve include bonus questions in this guide to help you with these. It’s worth investing the time to make these calls, I promise. I did it recently and it really helped! 


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