know your user personas to create copy that converts

What’s a user persona?

Knowing who they are, what they like, where they live, where they shop, where they go (not as creepy as it sounds) is all part of what marketers call ‘user personas’. It’s about imagining your ideal customer as a living, breathing person and is the foundation that any business needs to thrive.

All brands – whether consciously or unconsciously – use what they know about their customers to refine & perfect their offerings.

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