Why invest in Social Media?

According to AA/WARC Expenditure Report (World Advertising Research Centre), internet and social media ad spend rose 13.4% to a new high of 10.3bn in 2016. In comparison TV ad spend rose just 0.2% to 5.3bn.
It’s very clear that companies need to utilise the opportunities that exist in the digital world.
What is the best way to go about succeeding and optimising the money you’ve budgeted to spend?
In 2018 it’s important that your company has a presence on social media platforms. Using one or more of the following: Twitter, Instagram, Facebook, LinkedIn, Snapchat, Pinterest, Vero. This is where potential customers will find you and more importantly engage with you.
You may already be dipping your toes into social media, spending precious time when you need to focus on other areas of your business. Not knowing what metrics equal success. Consider the following:
  • Which platforms are right for your company?
  • What content should I push out?
  • How often and when?
  • How can I connect with key influencers?
  • Do I need to spend money on advertising?
  • How do I know if social media is working?
These are all important questions that a Social Media Manager can help answer. Making certain that the time and money spent on social media is at an optimum to reach new clients and customers.
At 365DaySocial we can plan a strategy to make sure that we achieve the highest ROI for our clients, keeping up to date with new technologies to ensure success on social 365 days a year.
Do not hesitate to get in contact with us to find out how we can help your business.

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